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	<title>E David Callender Consulting &#187; Yellow Pages</title>
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	<link>http://edcallender.com</link>
	<description>The Small Business Advantage of leveraging the Internet</description>
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		<title>Study Reveals Local Search Changing</title>
		<link>http://edcallender.com/2009/10/14/tmp-study-reveals-local-search-changing-more-people-searching-for-product-on-internet/</link>
		<comments>http://edcallender.com/2009/10/14/tmp-study-reveals-local-search-changing-more-people-searching-for-product-on-internet/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:08:00 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=357</guid>
		<description><![CDATA[TMP Study Reveals Local Search Changing – More People Searching for Product on Internet Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009). The main findings of the TMP Directional Marketing survey are: Print media continues to decline in <a href='http://edcallender.com/2009/10/14/tmp-study-reveals-local-search-changing-more-people-searching-for-product-on-internet/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<h2>TMP Study  Reveals Local Search Changing – More People Searching for Product on  Internet</h2>
<p>Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009).  The main findings of the TMP Directional Marketing survey are:</p>
<ul>
<li>Print media continues to decline in a growing digital marketplace, as consumers reference local business information through alternative methods.</li>
<li>Google has developed applications that have overtaken online business directories in both IYP/local and local portal searches.</li>
<li>Mobile search continues to experience growth, as more consumers have access to mobile devices with Internet browsers and applications.</li>
</ul>
<p>This excerpt says it all</p>
<blockquote><p>Other Key Study Findings<br />
The closer, the better: Nearly two-thirds (63 percent) of respondents in 2009 stated that they expect their search results to reveal businesses within 15 miles of their homes or places of work. This statistic is significantly higher compared to 2008 (59 percent) and 2007 (52 percent), proving that consumers expect more relevance in their business searches.</p></blockquote>
<p><a target="_blank" title="Local Search Survey 2009" href="http://www.reuters.com/article/pressRelease/idUS101502+08-Oct-2009+BW20091008" target="_blank">Click here for the article</a></p>
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		<series:name><![CDATA[Google Places]]></series:name>
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		<item>
		<title>Beware of Yellow Pages USA &#8211; No substitue for Local Business Listings</title>
		<link>http://edcallender.com/2009/09/30/beware-of-yellow-pages-usa-not-worth-it/</link>
		<comments>http://edcallender.com/2009/09/30/beware-of-yellow-pages-usa-not-worth-it/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:38:28 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=331</guid>
		<description><![CDATA[Yesterday I got an spam email from a rather official looking Yellow Page entity with the Title &#8221; Validate your Internet Listing&#8221;.  They made their Ad and Invoice look as much like major Yellow Pages but with a little investigation I do not believe that they are part of any of the major Yellow Page <a href='http://edcallender.com/2009/09/30/beware-of-yellow-pages-usa-not-worth-it/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>Yesterday I got an spam email from a rather official looking Yellow Page entity with the Title &#8221; Validate your Internet Listing&#8221;.  They made their Ad and Invoice look as much like major Yellow Pages but with a little investigation I do not believe that they are part of any of the major Yellow Page distributors.  I could be wrong, but this is just the secondary reason for this post.</p>
<p>The main reason is that they want $399.00 to be listing in their Electronic Yellow Pages.  At best this is a poor verison of what you can get on any of the <a title="Local Business Listing" href="http://edcallender.com/2009/04/27/local-search-listing-continues-to-grow-in-importance/" target="_self">major search engines for free</a>.  So be wary of anything like this..  And believe me when I say that spending $400 with them will not <strong>&#8221; Validate your Internet Listing&#8221;.</strong></p>
<p>Here is the Email and PDF I recieved:</p>
<p><a href="http://edcallender.com/wp-content/uploads/2009/09/YellowGoesGreen." target="_blank">Invoice for YellowGoesGreen</a></p>
<p>Dear Customer:</p>
<p>Please verify your ACTUAL LISTING by printing and completing the attached form.</p>
<p>FAX THE COMPLETED FORM TO: XXXXXX</p>
<p>Please make payment by check or credit card as listed on the form.</p>
<p>Return the stub and payment to the following address:</p>
<p>Yellow Goes Green!! (save a tree).</p>
<p>We have taken the phone book out of the desk drawer and placed it on the desktop! We offer a dynamic and interactive product that can be quickly and easily accessed by you and your customers.</p>
<p>We have eliminated what advertisers do not like about the printed Yellow Pages books, and we are far less expensive. Because we do not bear the expense of ink, paper, binding, and distribution, we can pass the savings on to you!</p>
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