Aug 252010
Time for Small Businesses to invest in Facebook?

Every small business should create a Facebook Place, but only places where people meet their friends (ie. Restaurants, Gyms, Events, etc.) should spend the time and effort to maintain the Place page on a real-time basis.

Jul 152010
Google Places importing wrong review ratings

The greatest asset for a business’s  Local Business Listing is favorable reviews placed on the listing  by satisfied customers.  New customers seeing a poor review rating can drive customers to pass you by and contact your competitors. Hopefully this will be a short term problem, but you should check your business listing on Google Places.  [...]

Nov 042009
Google still # 1 for Search but Microsoft/Yahoo building presence

There was a nice article in Advertising Age this week discussing ” The State of Search Marketing“.  The article continues to remind businesses that are looking to Search to build their business they need to optimize their presence beyond Google. Microsoft announced a deal with Yahoo in which Bing would power the portal’s search for [...]