Every small business should create a Facebook Place, but only places where people meet their friends (ie. Restaurants, Gyms, Events, etc.) should spend the time and effort to maintain the Place page on a real-time basis.
The greatest asset for a business’s Local Business Listing is favorable reviews placed on the listing by satisfied customers. New customers seeing a poor review rating can drive customers to pass you by and contact your competitors. Hopefully this will be a short term problem, but you should check your business listing on Google Places. [...]
There was a nice article in Advertising Age this week discussing ” The State of Search Marketing“. The article continues to remind businesses that are looking to Search to build their business they need to optimize their presence beyond Google. Microsoft announced a deal with Yahoo in which Bing would power the portal’s search for [...]