If you read my post from yesterday (Time for Small Businesses to invest in Facebook?) I think that this may finally be a marketing opportunity for many small businesses. Below are some of the articles I found to research my investigation: How to use Facebook Places Facebook’s How to Video A Field Guide to Using [...]
Every small business should create a Facebook Place, but only places where people meet their friends (ie. Restaurants, Gyms, Events, etc.) should spend the time and effort to maintain the Place page on a real-time basis.
Jul 152010
The greatest asset for a business’s Local Business Listing is favorable reviews placed on the listing by satisfied customers. New customers seeing a poor review rating can drive customers to pass you by and contact your competitors. Hopefully this will be a short term problem, but you should check your business listing on Google Places. [...]
Oct 142009
TMP Study Reveals Local Search Changing – More People Searching for Product on Internet Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009). The main findings of the TMP Directional Marketing survey are: Print media continues to decline in [...]
Oct 062009
Today there was a nice article about people using smart phones and integrating local content with the GPS abilities of cell phones. Start looking for “Augmented Reality” as a new buzz phrase. My key point is that all these applications are going to use content that is already developed by Google Local Business or similar [...]
Yesterday Google announced a new service called Place Pages. This is an evolution of Google’s efforts for creating Business Listing for all businesses with a physical address. One of the changes is that unlike the local business listing where information is collected by Google’s search engine, anyone can edit the info until the business owner [...]
Yesterday I got an spam email from a rather official looking Yellow Page entity with the Title ” Validate your Internet Listing”. They made their Ad and Invoice look as much like major Yellow Pages but with a little investigation I do not believe that they are part of any of the major Yellow Page [...]
I continue to find new value in Google’s Local Business Listing. I work with several restaurants and it is clear that restaurants are on the forefront of leveraging Web 2.0 technologies. The most recent data point is that two restaurants (Miles away from freeway off ramps) I support are finding drivers with web based GPS [...]
For a $295.00 onetime cost, we will provide a business: • A professional Local Business Identity on Google • Free Web/Blog site that you can maintain • Monthly reports of activity of who, what and where customers are finding you on the Internet
Jun 212009
Step 1 – Stop Internet Business Identity Theft and take control of your web presence on sites such as Google, MSN & Yahoo Step2 – Start a blog on Google (blogger.com) Step 3 – Get your business / products reviewed on Google, Yahoo, & Yelp Step 4 – Use tools to track where your leads [...]
