Dave and Google Voice

All Categories, Google, Google Tools, Technology
Oct 222009
Dave and Google Voice

I like what I am seeing. Below is the overview Google Voice Basics: About Google Voice Google Voice gives you one number for all your phones — a phone number that is tied to you, not to a device or a location. Use Google Voice to simplify the way you use phones, make using voicemail [...]

Posted by Dave Callender at 6:08 am No Responses » Tagged with: Blogger help, google voice, guerilla marketing

Key Concepts for Internet Marketing

All Categories, Marketing Tactics, Technology
Oct 212009

I try not to, but I find myself using Internet buzz words all the time.  For those of you who are not working on websites 7/24 here is a little basic info from Rick Segel about Internet Buzz Words. The New Marketing Buzz Words We Need to Understand, Incorporate into Our Vocabularies, and USE to [...]

Posted by Dave Callender at 5:16 am No Responses » Tagged with: google adwords, guerilla marketing, Inbound Marketing, Internet search, Out bound Marketing, Retail

Not Consulting this week, Working in Retail - Local Search Works

All Categories, Local Search, Retail
Oct 152009
Not Consulting this week, Working in Retail - Local Search Works

One of my personal passions is riding bicycles. For the past year or so, I have been working weekends at a local bike shop. As a marketer, I started helping them promote their shop and in doing so I developed a lot of my knowledge of using Local Search for retail businesses. It is clear [...]

Posted by Dave Callender at 12:00 pm No Responses » Tagged with: guerilla marketing, Local Search, Retail

Every Small Business should be building their email list of cusomters

Internet Tools, Marketing Tactics, Newsletters
Sep 142009

It takes time, and you need to give your customers a reason to give you their emails, but every business should be building up your customer email data base. If you have not been acquiring your current customers email addresses, there is no better time than now to start. You need two things to get [...]

Posted by Dave Callender at 10:41 am No Responses » Tagged with: guerilla marketing

You want their email, but why should they give it to you?

Marketing Tactics, Newsletters
Sep 132009

If you are smart, you are getting everyone of your customers names and email addresses.  You want them so you can send them timely information about promotions, sales, events or other information about your business and services.  But that is what you want.  What is the reason that your customers what to give you their [...]

Posted by Dave Callender at 6:24 pm No Responses » Tagged with: guerilla marketing

Constant Contact and MailChimp my recomendation for Email Marketing Services

Internet Tools, Newsletters
Sep 132009

I have used many different Email Marketing services but at this point I believe the decision comes down to two services; Constant Contact and MailChimp.  Both of these services do a great job. Constant Contact is more mature having more templates and a better html editor.  It is more expensive, but if you are new [...]

Posted by Dave Callender at 6:08 pm No Responses » Tagged with: guerilla marketing

Where and How to Maintain Customer Information?

Newsletters
Sep 132009

The answer is simple.  Keep your main data base of customer information in one place.  By keeping a single database of your customer information you will keep greater quality and minimize duplication of customers. For most retail stores it probable location is either in their the Point of Sale System or their accounting system.  The [...]

Posted by Dave Callender at 5:53 pm No Responses » Tagged with: guerilla marketing

Bike Shops - Use a blog to show your passion

Bike Shops, Blog vs. Website, Social Networking
Sep 132009

OK – You have taken the time and you have a great website for your bike shop.  It has great information about your products, services, technical information and events.  But how do you show your passion or expertise for cycling.  The answer is your blog.  A bike shop blog can be fun, build your reputation [...]

Posted by Dave Callender at 4:14 am No Responses » Tagged with: Bike Shops, Blogger, guerilla marketing, Social Networking

Why every bike shop should sell used bikes

Bike Shops, Marketing Tactics
Sep 122009
Why every bike shop should sell used bikes

I know what you are thinking – What a hassle, I do not have  space, there is little profit. But what if I told you that you could double your traffic to your website, bring new customers to your shop, bring old customers back to your shop more quickly to purchase new bikes, make a [...]

Posted by Dave Callender at 4:01 am No Responses » Tagged with: Bike Shops, guerilla marketing

Free business research tool from Google - Google Alerts

Google Tools, Marketing Tactics
Apr 212009
Free business research tool from Google - Google Alerts

Put Google Alerts to work for you by sending you a daily digest of links of information related to your business by searching the web for key words you choose. For Free, you can get timely information about your industry, your competitors, or what people are saying about your business. The different types of alerts [...]

Posted by Dave Callender at 12:12 pm No Responses » Tagged with: Google Alters, guerilla marketing

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