There was a nice article in Advertising Age this week discussing ” The State of Search Marketing“. The article continues to remind businesses that are looking to Search to build their business they need to optimize their presence beyond Google. Microsoft announced a deal with Yahoo in which Bing would power the portal’s search for [...]
When I first start working with small businesses, they can be surprised at the information that is out on the internet both about their businesses and themselves. Yesterday, Google put out a nice overview of how they recommend managing internet reputations. In a nutshell they direct you to: Try to remove the offending information off [...]
Yesterday Google announced a new service called Place Pages. This is an evolution of Google’s efforts for creating Business Listing for all businesses with a physical address. One of the changes is that unlike the local business listing where information is collected by Google’s search engine, anyone can edit the info until the business owner [...]
I continue to find new value in Google’s Local Business Listing. I work with several restaurants and it is clear that restaurants are on the forefront of leveraging Web 2.0 technologies. The most recent data point is that two restaurants (Miles away from freeway off ramps) I support are finding drivers with web based GPS [...]
Even with the announced merger of Yahoo and Microsoft in Internet Searching, Google continues to grow in share. Google is still the place to focus the development of your Internet presence. Google is still in a very commanding position with a 65% market share worldwide (higher in the UK where it stands above 90%). And [...]
| © 2010 E David Callender Consulting | 858.876.2425 edc@edcallender.com | Suffusion WordPress theme by Sayontan Sinha |
