The different types of alerts include news (the latest news articles about your topic), web (the latest web pages that contain your search terms), blogs (posts that contain your search terms), comprehensive (the latest results from multiple sources), video (the latest videos with your search terms), and groups (posts from your Google groups). It’s up to you whether you’d get daily, weekly, or “as it happens” email alerts.

To start you building your blog content you can simply take exerts from the original content Google Alerts provides (Make sure you reference the writer) and at the end create a link such as “Click Here for the article”. If you are a reseller (as most retailers are) bring content & reviews from your vendors and place it on your blog.

Leveraging Google Alerts can be a easy way to add posts in business blogs, for those of you with writer’s block. Click here if you want to see an example of using others articles on the Web found using Google Alerts, to build your blog.

It can also be the first line of defense in protecting your online reputation. It is good to know what people are saying, both good & bad, about you in the Wild West of the Internet.