What is an “SEO Press Release?”
An SEO press release or ‘search engine optimized’ press release is first and foremost a way to deliver news of new events taking place within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it’s position in the search engine rankings.
Search engines crawl Press Release (PR) websites very often and very quickly within hours depending on the frequency of their page updates. So, the news articles in all categories are picked up and indexed in their news sections. For instance, Google News, yahoo News, Topix, even other PR websites and many more news websites will pick up the news depending on how appealing the news are to their audience. The result for the site/blog owners will be more exposure to Internet searchers, higher search engine ranking and traffic.