These days when a customer is looking for a local business, the first thing they do is reach for their computers or cell phones. Google and Yahoo give the customer a list of local businesses that fit the search. By appearing high on this list you are getting free advertising. It started in 2008, when Google made a major change to search results to embrace local business (like yours). Google created the Top 7 (It used to be Top 10) local business results – now called Google Places . Taking advantage of this change is the most effective way to bring more customers to you!
Few people use the phone book or the Yellow Pages to your business today
- 54% of Americans have substituted the Internet and local search for phone books
- 90% of online commercial searches result in a local offline purchase
- 61% of all local searches will result in a transaction
- Google Places are displayed in 1 out of every 13 searches on average
It is not just Google that has gone this direction, most search engines such as Yahoo and Bing believe that all searches start out as local. Combine that with growth of cell phones access to the web (20% of all cell phone users) you cannot afford not to be on the key top placement. I have effectively used a range of FREE internet tools to bring new customers to local business and helped them make much better use of their existing marketing investment. The bottom line is when potential customers hunt for your business, and you are not on the Top 7 list your competitors are the first companies people will find.
Go Local and Find More Local Customers. Less Time. Less Cost.
Local Internet marketing should include:.
- Local Search Optimization
- Map Optimization
- Local PPC
- Local Business Directories
- Localized Landing Pages
Local Search Listing is free, but to be optimized it is far from simple
Facebook, Google Places and others provide free services and tools, but for that price they provide effectively Zero support. Small businesses need to partner with an expert to optimize the use of Local Business Listing. Establishing ownership of your basic Local Business Listing is just the first step. Getting your business on the Top 7 list, embellishing your Local Business Listing (Reviews, Citations, etc), and effectively dealing with the changes search provider like Google create (Nearby Places) needs expertise and focus that Business Owners should outsource.
E. David Callender Consulting can provide the expertise to get your business found on the internet – Our Guerilla Marketing services reach local prospects and convert them into your customers.