Internet presence, or Web presence is a broad term of a business’s online life. There is a lot to it, and requires a lot of different skill sets to be successful. The concept is to build a “network of you”, that is, your business, organization or brand on the web.
Don’t be on the internet — be found on the internet!
Why a network? because the people who drive your activity use the internet in different ways and with different tools. What’s the purpose of this network? to enable people to find “you” where they are and for you to lead them back to a hub – eventually your main website which is the heart of your network.
It can encompasses, but is not limited to:
- Email newsletters
- Internet forums (.e.g., Yelp, and Craigslist )
- Local business listing
- Search engine listings and optimization
- Social networks (e.g., LinkedIn, Facebook, YouTube, FourSquare and Twitter)
- Web directories