Series: Google Places « » E David Callender Consulting

Google Places Reviews Updated
It may not have happened yet to your businesses’ Google Places, but soon you will be seeing a new look to the review section of Google Places. As with all changes Google, this can be either good or bad news for the local small business. But first below is how it looks: Talking the time [...]
Time for Small Businesses to invest in Facebook?
Every small business should create a Facebook Place, but only places where people meet their friends (ie. Restaurants, Gyms, Events, etc.) should spend the time and effort to maintain the Place page on a real-time basis.
Google Tags plus First Page equals New Customers
At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value. Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life [...]
Save Money – Evaluate your Yellow Pages Investment
In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
Online Reviews, Powerful Advertising
This entry is part 2 of 7 in the series Google Places
Many established business do great work, have excellent customer service and have NO REVIEWS on Google or Yahoo. I am not surprised by this. Are you? What I find surprising is that more companies are not making an effort to get their customers to review their business on the Internet. Positive Reviews have a direct [...]
Rank your Internet Advantage -Free Analysis
The first step of any Internet effort is understanding where you stack up. Let me provide you an analysis of your Internet Presence. If you are considering starting or have been using Social Media already my FREE analysis can set you in the right direction or give you a second opinion. The “Tune-Up” includes: Review [...]
Business Listing Development
For a $295.00 onetime cost, we will provide a business: • A professional Local Business Identity on Google • Free Web/Blog site that you can maintain • Monthly reports of activity of who, what and where customers are finding you on the Internet
Fixed Cost Guerilla Marketing
Our goal is to help you and your staff create your own Guerilla Marketing, but many small business people do not have the time to maintain their own effort. For those needs, we design and maintain a monthly effort that can be composed of activities such as: The coordination of In-Store with Internet promotion Outbound [...]
Good or Bad – Reviews are Important
Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]
Local Search Listing Continues to Grow in Importance
In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.

Study Reveals Local Search Changing

All Categories, local business listing, Local Search, Yellow Pages

Oct 142009

TMP Study Reveals Local Search Changing – More People Searching for Product on Internet

Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009). The main findings of the TMP Directional Marketing survey are:

Print media continues to decline in a growing digital marketplace, as consumers reference local business information through alternative methods.
Google has developed applications that have overtaken online business directories in both IYP/local and local portal searches.
Mobile search continues to experience growth, as more consumers have access to mobile devices with Internet browsers and applications.

This excerpt says it all

Other Key Study Findings
The closer, the better: Nearly two-thirds (63 percent) of respondents in 2009 stated that they expect their search results to reveal businesses within 15 miles of their homes or places of work. This statistic is significantly higher compared to 2008 (59 percent) and 2007 (52 percent), proving that consumers expect more relevance in their business searches.

Click here for the article

Google Places -What is it?

Google, Google Tools, local business listing, Local Search

May 122010

Millions of people use Google every day to find places in the real world. Local businesses can claim or create their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more.

Google has changed the name of Local Business Center to Google Places. Here is an example of La Costa Uphostery’s Google Place.

All the major search engines (Yahoo, Bing, Google) have some type of alternative to Google Places. For my discussions you may see me using the term Local Business Listing – This is the general term for Search Engines aggregating a specific business’s information (what they sell, hours, reviews, etc) and allowing some form of control by the owner of the business, but not complete control.

Google’s Place Pages are primarily for local businesses, but they also provide useful information about cities, neighborhoods, points of interest, and mass transit stops. You can see a Place Page simply by going to Google Maps and entering in a search term. When the results come up, you’ll have several results with representative pins on the map. When you hover over a pin, a box will pop up and in that box is a ‘More Info’ link. That link takes you to the Place Page for that local business or location.

One out of every five searches is location related, but local search still represents a relatively small portion of Google’s revenues. Google wants local businesses to claim their Places pages (4 million have already done so- Have you?), update them and buy local search advertising.

Businesses can also add real-time updates to their Places page and define the areas they serve.

Below is a short video from Google explaining Google Places

There is power in using Google Places, but to make the most of it you need time and knowledge. If you have limited time and knowledge, contact me and let me help you.

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E David Callender Consulting

Study Reveals Local Search Changing

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