TMP Study Reveals Local Search Changing – More People Searching for Product on Internet Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009). The main findings of the TMP Directional Marketing survey are: Print media continues to decline in [...]
Oct 142009
Apr 282010
Many established business do great work, have excellent customer service and have NO REVIEWS on Google or Yahoo. I am not surprised by this. Are you? What I find surprising is that more companies are not making an effort to get their customers to review their business on the Internet. Positive Reviews have a direct [...]
Millions of people use Google every day to find places in the real world. Local businesses can claim or create their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. Google has changed [...]
If you do not already know, I am a big fan of Google’s Local Business Listing, now called Google Places. For local businesses, it can be the most effective way to get new business and it is free from Google. Google wants you to embellish your Google Place, but Google has control of it, not [...]
Google’s local search algorithm can be reduced to the following equation: Ranking = Location + Information + Corroboration + Input + X Understanding these variables is a critical part of successfully marketing your business online. Small Local Businesses have just two meaningful representations in the local search space: a website and a business listing or [...]
When I first start working with small businesses, they can be surprised at the information that is out on the internet both about their businesses and themselves. Yesterday, Google put out a nice overview of how they recommend managing internet reputations. In a nutshell they direct you to: Try to remove the offending information off [...]
Yesterday Google announced a new service called Place Pages. This is an evolution of Google’s efforts for creating Business Listing for all businesses with a physical address. One of the changes is that unlike the local business listing where information is collected by Google’s search engine, anyone can edit the info until the business owner [...]
