Truths & Frequently Asked Questions


The Truth is there is no simple path to coming up #1 in Google.

It can be a little draining explaining to folks how to come up high in Google because most people don’t want to hear the truth. Everyone wants to believe that there is a quick fix or trick to coming up high in Google, but there isn’t.  Here are Some Truths:

  • You need your local business ranked in the Top 7 Box.
  • You need a site that has a lots of content and update it continually.
  • You need a site that has an old domain. The older the domain the better.
  • You need a site that has well-formatted content.
  • You have to have ORIGINAL content. Lots of it.
  • You have to have a high Google PageRank
  • Generate a lot of inbound links to your websites.

Stop thinking of Google as “something to be done” or handled, and think of it as a report card of your online work.  All of your online work.  There are no free lunches with Google, no quick and easy tricks. But there are tricks and techniques.


Search Engine Optimization FAQ
Local Search / Local Business Listing Answers

Search Engine Optimization Answers


What is the use of having a website if it does not get visibility?

Today a major chunk of the Internet buyers use search engines to buy products and avail services. Google itself has million searches that are performed in a day. Also, the probability of purchasers buying online using a search engine is very high when compared to traditional advertising media like television ads, radio, print ads, etc. Additionally, users usually explore the first few pages (mostly the first and second page) in the search results; therefore, obtaining a top ranking on these search results pages will make a tremendous difference in the flow of visitor traffic to your website.

Why is my website appearing lower in search results?

An occasional fluctuation in rankings on search results is quite possible due to various reasons. Factors such as changing content, addition of new websites, changes to the content of existing websites, changes and updates to search engine algorithms are some of the factors that can lead to changes in your existing ranking. In such cases, your site will still be there in the search engine index but would have been outranked by competitors for that specific search query or keyword.

How soon can I expect to see SEO results?

It can take anywhere around 1 month to a few months to see measurable results. This depends on when your website gets re-indexed and subsequently re-ranked by the search engine. Unlike PPC, SEO does not bring in instant results. This is because you are faced with a competition with millions of other websites and to outrank them overnight is not possible. SEO is an ongoing effort. Stay high on the first page of search results is an ongoing effort.

How can directory listing help in improving my Search Engine rankings?

Submitting your website URL to various directories is one of the first steps that help in ranking and indexing your website. Once your website is indexed, the spider will crawl through it and a Page Rank is obtained according to the algorithm of that search engine.

How much time does it take to get listed in directories?

The amount of time it will take for your site to get listed in directories will depend from directory to directory. However, this process usually takes around 2 weeks to a month.

Can I do search engine optimization by myself?

SEO is a time consuming and tedious process which requires a lot of time, effort, expertise, personnel to perform the task, knowledge of the industry, etc, which can easily outweigh the cost involved in hiring a professional SEO firm. Therefore, it would be a good option to outsource it to a company that specializes in it and allocate your time and resources towards your other core business operations.

However, as a policy we provide as much transparency and training to our clients of our techniques and efforts as they wish to have. Additionally, we continually build our educational material on the site.

How do I know whether my business improves with a high ranking?

In order to track the success of your SEO campaign, you can use various web analytics tools that are available. With these tools you can analyze and gauge the effectiveness and performance of your campaign.

Can E. David Callender Consulting guarantee a #1 ranking in Search Engines?

No one can guarantee a # 1 ranking or a specific ranking for your website on any search engine for any given keyword. This is because there are several factors like changes in search engine algorithms, changes in competitors website content, new website additions, etc, that are beyond human control. Also, companies that claim to guarantee you a specific ranking may end up optimizing your website for uncompetitive keywords that are hardly searched by users. Therefore, it is important that you hire an SEO company that does not make false claims or guarantees a # 1 ranking.

Do you use any Black Hat SEO techniques?

No. We optimizes websites using ethically correct and legitimate techniques only to achieve top rankings in the search results. We recommend that you avoid SEO companies that employ black hat tactics as these will cause your website to be banned or penalized by search engines.

The advantage of a high ranking is that when a user searches for a product or service, the chances of him browsing through the first few sites on the first page of search results page is very high when compared to the sites on the following pages. When your website appears on the top, it gains more visibility and stands a very high chance of getting real time traffic. With increased traffic, you can expect a boost in your business and ROI as well.


Local Search / Local Business Listing Answers


Why is local search important?

Traditional yellow pages can only take you so far today. Consumers turn to the Internet to find local businesses in their area. Search sites like Google® Maps, Yahoo!® Local and™ are the Internet yellow pages. A profile in these directories is your ticket to being found online by potential customers.

Why is it important to have a Local Business Listing?

  • Because it easy and inexpensive to showcase your business to your local customers. Your customers are on the Internet. Shouldn’t you be there for them?
  • Local Search is today’s branding vehicle – bricks and mortar business have the Small Business Advantage.
  • Local Search drives traffic to merchant locations converting advertising into revenue.

Where will my local listing appear?

Your business listing can appear in local online directories such as™,®, Yahoo® Local, etc. when customers search for your products and services in your area. Keep in mind that there are different ways to go about finding your business in these directories: by business name, by keyword (e.g., “real estate appraiser”) or by navigating the business categories. In addition, your business listing will show up in local search results on the regular search engines like Google® and Yahoo®.

Do I need a web site to get locally listed in the search engines?

The good news is you do not need a web site to have a successful local listing. Local listings by the search engines are fully intended to replace the yellow pages and to take advantage of mobile phone search technology as well. If you properly list your business with the appropriate data feeds and capture your local listings, your business will be listed in the major search engines with out a web site. It still would not be a bad idea to have a web site to help validate and expand your business identity, but it is not a necessity.

How will my business listing and information be found?

  • When a person types in a search request using a city or town name as well as a product or Service, your business will appear under the search engine’s “Local Results” section. Specific information that appears depends on the individual search engine’s rules for local search results.
  • Local Search has the ability to optimize search results resulting in additional customers by using key words and phrases such as descriptions, brand names, suppliers, industry and types of business.
  • Once set up it is free advertising.

How often do local listings need to be updated?

Local listings really do not need to be updated monthly or even yearly. We recommend a quarterly update that may add or update your product offerings. Other important changes could be expanded times of operation, or updating new product offerings or new services offered.

Why do other companies charge monthly service for local listings?

Most times I have found that these companies take ownership of your listings then when you quite paying all your listings disappear. Not all operate this way but I have seen this happen way to often with the “pay to play” model. My commitment is that you should own your information. You should have access to all log in information that your listings were created under when the work is completed

What makes E. David Callender’s Service different?

I are capturing and optimizing your business listings throughout the internet. I provide all of the information to you. It is your business and I want you to own it on the internet. That is what makes my services different from the monthly providers. You can choose to update your local listings yourself.

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