Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]
In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.
First, everything else being equal, most people want to do business with a local company. They know it is good for their community and it just feels more comfortable. On the Internet even Google recognizes this and has placed Google Local Search prominently on the key first page of any appropriate search of products or [...]
