In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
TMP Study Reveals Local Search Changing – More People Searching for Product on Internet Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009). The main findings of the TMP Directional Marketing survey are: Print media continues to decline in [...]
Yesterday I got an spam email from a rather official looking Yellow Page entity with the Title ” Validate your Internet Listing”. They made their Ad and Invoice look as much like major Yellow Pages but with a little investigation I do not believe that they are part of any of the major Yellow Page [...]
Another blow to the Sunday newspaper. Here in San Diego Rubios Fesh Mex is working with Yowza, A new iPhone app that is a substitue to paper coupons. Rather than fooling with a stack of coupons at checkout, those with an iPhone (or iTouch) simply show a digital coupon and the savings is automatically deducted [...]
Microsoft continues to lag behind Google and Yahoo in the Search Market. Their newest product Bing was launched last week. Like Google and Yahoo, Bing emphasis the local content of its search ability Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Bing Summit in Carlsbad, CA last week. [...]
Businesses continue move their advertising dollars away from Print and Yellow Pages. The latest to fall is Yellow Page giant R.H.Donnelley. Their strategy of big buyouts and combined with shrinking ad revenue sinks the Yellow Pages publisher R.H. Donnelley filed Chapter 11 in a Delaware federal bankruptcy court last Friday May 29th. R.H. Donnelley said [...]
