Google Tags plus First Page equals New Customers
At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value. Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life [...]
Save Money – Evaluate your Yellow Pages Investment
In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
Online Reviews, Powerful Advertising
Many established business do great work, have excellent customer service and have NO REVIEWS on Google or Yahoo. I am not surprised by this. Are you? What I find surprising is that more companies are not making an effort to get their customers to review their business on the Internet. Positive Reviews have a direct [...]
Rank your Internet Advantage -Free Analysis
The first step of any Internet effort is understanding where you stack up. Let me provide you an analysis of your Internet Presence. If you are considering starting or have been using Social Media already my FREE analysis can set you in the right direction or give you a second opinion. The “Tune-Up” includes: Review [...]
For a $295.00 onetime cost, we will provide a business: • A professional Local Business Identity on Google • Free Web/Blog site that you can maintain • Monthly reports of activity of who, what and where customers are finding you on the Internet
Our goal is to help you and your staff create your own Guerilla Marketing, but many small business people do not have the time to maintain their own effort. For those needs, we design and maintain a monthly effort that can be composed of activities such as: The coordination of In-Store with Internet promotion Outbound [...]
Good or Bad – Reviews are Important
Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]
Local Search Listing Continues to Grow in Importance
In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.
Has your Business Identity been Stolen from You?
First, everything else being equal, most people want to do business with a local company. They know it is good for their community and it just feels more comfortable. On the Internet even Google recognizes this and has placed Google Local Search prominently on the key first page of any appropriate search of products or [...]
Growing Your Business – Case Study
Results: The client’s industry (U.S. Specialty Retailing) saw sales drop 13% for Q4’08 and looks to be down ~20% for Q1’09. In this down market, working with me, my client sales: Grew 14% Q4’08 over Q’407 Were up 5% Q1’09 over Q1’08 Background: Specialty retailer with one location, that has been in business for over [...]
In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
TMP Study Reveals Local Search Changing – More People Searching for Product on Internet Internet Search continues to explode as total number of Searches increases 31% between June 2008 and June 2009 (21.9 billion total searches in June 2009). The main findings of the TMP Directional Marketing survey are: Print media continues to decline in [...]
Yesterday I got an spam email from a rather official looking Yellow Page entity with the Title ” Validate your Internet Listing”. They made their Ad and Invoice look as much like major Yellow Pages but with a little investigation I do not believe that they are part of any of the major Yellow Page [...]
As you know, I am a huge advocate of internet marking and as of August, Kelsey Group and Constat say that Small Business (SBMs) use more online advertising than traditional media advertising. Their report “Local Commerce Monitor Wave XIII,” states 77 percent of U.S. SMBs are using online for advertising. The Local Commerce Monitor study [...]
Another blow to the Sunday newspaper. Here in San Diego Rubios Fesh Mex is working with Yowza, A new iPhone app that is a substitue to paper coupons. Rather than fooling with a stack of coupons at checkout, those with an iPhone (or iTouch) simply show a digital coupon and the savings is automatically deducted [...]
Microsoft continues to lag behind Google and Yahoo in the Search Market. Their newest product Bing was launched last week. Like Google and Yahoo, Bing emphasis the local content of its search ability Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Bing Summit in Carlsbad, CA last week. [...]
Businesses continue move their advertising dollars away from Print and Yellow Pages. The latest to fall is Yellow Page giant R.H.Donnelley. Their strategy of big buyouts and combined with shrinking ad revenue sinks the Yellow Pages publisher R.H. Donnelley filed Chapter 11 in a Delaware federal bankruptcy court last Friday May 29th. R.H. Donnelley said [...]
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