This entry is part 1 of 2 in the series Social Marketing

Saw an article on Consumer Reports about Facebook – 7 things to stop doing now on Facebook. Good discussion.  Things not to do are: Using a weak password Leaving your full birth date on your profile Overlooking useful privacy controls Posting your child’s name in a caption Mentioning that you’ll be away from home Letting [...]

Google is trying an experiment in simplifying how local businesses can use Adwords in San Diego and San Francisco. The big difference is instead of doing a key word auction they get a flat rate for their advertising on Google. The other big feature is that Google is also making available linking a phone # [...]

Augmented reality will be using Local Search

Today there was a nice article about people using smart phones and integrating local content with the GPS abilities of cell phones. Start looking for “Augmented Reality” as a new buzz phrase. My key point is that all these applications are going to use content that is already developed by Google Local Business or similar [...]

Making it Easy for Customers to Review your Business

As small business owners become aware of all the information about their enterprise they can find both good and bad news. They are irritated that somewhere there is information about their sales revenue, who owns their business or other things that they view as company only information. Google local is an amazing tool for promoting [...]

Good or Bad - Reviews are Important

Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]

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