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	<title>E David Callender Consulting &#187; Retail</title>
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	<link>http://edcallender.com</link>
	<description>The Small Business Advantage of leveraging the Internet</description>
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		<title>Save Money &#8211; Evaluate your Yellow Pages Investment</title>
		<link>http://edcallender.com/2010/06/27/save-money-evaluate-your-yellow-pages-investment/</link>
		<comments>http://edcallender.com/2010/06/27/save-money-evaluate-your-yellow-pages-investment/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 22:26:20 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Featured Topics]]></category>
		<category><![CDATA[Google Group Emails]]></category>
		<category><![CDATA[Internet Search]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=1034</guid>
		<description><![CDATA[In 2010, the properly informed Yellow Pages customer  has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your <a href='http://edcallender.com/2010/06/27/save-money-evaluate-your-yellow-pages-investment/'>[...]</a>]]></description>
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		<title>Retailers – Get a Smartphone Now!</title>
		<link>http://edcallender.com/2010/05/26/retailers-get-a-smartphone-now/</link>
		<comments>http://edcallender.com/2010/05/26/retailers-get-a-smartphone-now/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:41:38 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Google Group Emails]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[local business listing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=978</guid>
		<description><![CDATA[SMARTPHONE-A POWERFUL TOOL IN THE HANDS OF CONSUMERS Smart Phones are being used by consumers to make better purchases decisions , and retailers can&#8217;t afford to ignore its power.  A Smartphone combines  the  information of the internet with the geographic knowledge of GPS to create a unique tool.   While shopping, consumers can now compare <a href='http://edcallender.com/2010/05/26/retailers-get-a-smartphone-now/'>[...]</a>]]></description>
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		<title>Google’s Nearby Places – Friend or Foe of Local Business?</title>
		<link>http://edcallender.com/2010/05/11/googles-nearby-places-friend-or-foe/</link>
		<comments>http://edcallender.com/2010/05/11/googles-nearby-places-friend-or-foe/#comments</comments>
		<pubDate>Tue, 11 May 2010 14:51:56 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[local business listing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=863</guid>
		<description><![CDATA[If you do not already know, I am a big fan of Google&#8217;s Local Business Listing, now called Google Places. For local businesses, it can be the most effective way to get new business and it is free from Google. Google wants you to embellish your Google Place, but Google has control of it, not <a href='http://edcallender.com/2010/05/11/googles-nearby-places-friend-or-foe/'>[...]</a>]]></description>
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		<title>Not Consulting this week, Working in Retail &#8211; Local Search Works</title>
		<link>http://edcallender.com/2009/10/15/not-consulting-this-week-working-in-retail-local-search-works/</link>
		<comments>http://edcallender.com/2009/10/15/not-consulting-this-week-working-in-retail-local-search-works/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:00:52 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[guerilla marketing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=363</guid>
		<description><![CDATA[One of my personal passions is riding bicycles. For the past year or so, I have been working weekends at a local bike shop. As a marketer, I started helping them promote their shop and in doing so I developed a lot of my knowledge of using Local Search for retail businesses. It is clear <a href='http://edcallender.com/2009/10/15/not-consulting-this-week-working-in-retail-local-search-works/'>[...]</a>]]></description>
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		<title>Bringing Guerrilla Internet Marketing together for Bike Shops – Case Study #3</title>
		<link>http://edcallender.com/2009/09/17/bringing-guerrilla-internet-marketing-together-for-bike-shops-%e2%80%93-case-study-3/</link>
		<comments>http://edcallender.com/2009/09/17/bringing-guerrilla-internet-marketing-together-for-bike-shops-%e2%80%93-case-study-3/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 13:35:34 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[Bike Shops]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Internet Tools]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=297</guid>
		<description><![CDATA[Bringing Guerrilla Internet Marketing together for Bike Shops – Case Study #3 I thought it would be useful to discuss how all the Guerilla Marketing tools come together for the local bike shop. The example below was for the promotion of a bi-annual bike swap meet. Results: More than 200 people came to the swap <a href='http://edcallender.com/2009/09/17/bringing-guerrilla-internet-marketing-together-for-bike-shops-%e2%80%93-case-study-3/'>[...]</a>]]></description>
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