In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
SMARTPHONE-A POWERFUL TOOL IN THE HANDS OF CONSUMERS Smart Phones are being used by consumers to make better purchases decisions , and retailers can’t afford to ignore its power. A Smartphone combines the information of the internet with the geographic knowledge of GPS to create a unique tool. While shopping, consumers can now compare [...]
One of my personal passions is riding bicycles. For the past year or so, I have been working weekends at a local bike shop. As a marketer, I started helping them promote their shop and in doing so I developed a lot of my knowledge of using Local Search for retail businesses. It is clear [...]
Bringing Guerrilla Internet Marketing together for Bike Shops – Case Study #3 I thought it would be useful to discuss how all the Guerilla Marketing tools come together for the local bike shop. The example below was for the promotion of a bi-annual bike swap meet. Results: More than 200 people came to the swap [...]
