Google Tags plus First Page equals New Customers

At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value.  Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life [...]

Yelp Reviews back on Google Places

After Yelp walked away from a $500M offer from Google, Yelp reviews which were a prime source of reviews placed on Google’s local business listings (Now called Google Places), were removed.  Yelp reviews were still indexed by Google and would come up on searches, but were not integrated into a individual business Google Place.  Since [...]

Retailers – Get a Smartphone Now!

SMARTPHONE-A POWERFUL TOOL IN THE HANDS OF CONSUMERS Smart Phones are being used by consumers to make better purchases decisions , and retailers can’t afford to ignore its power.  A Smartphone combines  the  information of the internet with the geographic knowledge of GPS to create a unique tool.   While shopping, consumers can now compare [...]

Google’s Nearby Places – Friend or Foe of Local Business?
This entry is part 4 of 7 in the series Google Places

If you do not already know, I am a big fan of Google’s Local Business Listing, now called Google Places. For local businesses, it can be the most effective way to get new business and it is free from Google. Google wants you to embellish your Google Place, but Google has control of it, not [...]

Collect Your Customer’s Emails Addresses

Building a relationship with your customers, so they come to know, like and trust you is the best way to keep them returning to your business. Today social media is all the rage for keeping in touch with your customers. If you are not Blogging, Twittering or posting on Facebook you feel like you are [...]

How are Small Businesses using Social Marketing?

Michael Steizner and Social Media Examiner put together a great survey of the use of social media by small businesses. It has real numbers and is a survey of over 1900 marketers. Here is a brief overview of the what you will discover in this 33 page report titled 2010 Social Media Marketing Industry Report [...]

Rank your Internet Advantage -Free Analysis

The first step of any Internet effort is understanding where you stack up. Let me provide you an analysis of your Internet Presence. If you are considering starting or have been using Social Media already my FREE analysis can set you in the right direction or give you a second opinion. The “Tune-Up” includes: Review [...]

I try not to, but I find myself using Internet buzz words all the time.  For those of you who are not working on websites 7/24 here is a little basic info from Rick Segel about Internet Buzz Words. The New Marketing Buzz Words We Need to Understand, Incorporate into Our Vocabularies, and USE to [...]

Restaurants bringing New Customer from the Freeway

I continue to find new value in Google’s Local Business Listing.  I work with several restaurants and it is clear that restaurants are on the forefront of leveraging Web 2.0 technologies.  The most recent data point is that two  restaurants (Miles away from freeway off ramps) I support are finding drivers with web based GPS [...]

Bringing Guerrilla Internet Marketing together for Bike Shops – Case Study #3

Bringing Guerrilla Internet Marketing together for Bike Shops – Case Study #3 I thought it would be useful to discuss how all the Guerilla Marketing tools come together for the local bike shop. The example below was for the promotion of a bi-annual bike swap meet. Results: More than 200 people came to the swap [...]

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