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	<title>E David Callender Consulting &#187; Google Tools</title>
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	<link>http://edcallender.com</link>
	<description>The Small Business Advantage of leveraging the Internet</description>
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		<title>Google Tags plus First Page equals New Customers</title>
		<link>http://edcallender.com/2010/07/07/google-tags-plus-first-page-equals-new-customers/</link>
		<comments>http://edcallender.com/2010/07/07/google-tags-plus-first-page-equals-new-customers/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:51:57 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Featured Products]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Group Emails]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Restaurant Promotion]]></category>
		<category><![CDATA[local business listing]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[Google Tags]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=1160</guid>
		<description><![CDATA[At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value.  Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life <a href='http://edcallender.com/2010/07/07/google-tags-plus-first-page-equals-new-customers/'>[...]</a>]]></description>
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		<title>Google Places -What is it?</title>
		<link>http://edcallender.com/2010/05/12/google-places-what-is-it/</link>
		<comments>http://edcallender.com/2010/05/12/google-places-what-is-it/#comments</comments>
		<pubDate>Wed, 12 May 2010 21:21:41 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[local business listing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=926</guid>
		<description><![CDATA[Millions of people use Google every day to find places in the real world. Local businesses can claim or create their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. Google has changed <a href='http://edcallender.com/2010/05/12/google-places-what-is-it/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Google Places]]></series:name>
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		<item>
		<title>Dave and Google Voice</title>
		<link>http://edcallender.com/2009/10/22/dave-and-google-voice/</link>
		<comments>http://edcallender.com/2009/10/22/dave-and-google-voice/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 13:08:00 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blogger help]]></category>
		<category><![CDATA[google voice]]></category>
		<category><![CDATA[guerilla marketing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=376</guid>
		<description><![CDATA[I like what I am seeing. Below is the overview Google Voice Basics: About Google Voice Google Voice gives you one number for all your phones &#8212; a phone number that is tied to you, not to a device or a location. Use Google Voice to simplify the way you use phones, make using voicemail <a href='http://edcallender.com/2009/10/22/dave-and-google-voice/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Flat Adwords from Google for San Diego</title>
		<link>http://edcallender.com/2009/10/09/new-flat-adwords-from-google-for-san-diego/</link>
		<comments>http://edcallender.com/2009/10/09/new-flat-adwords-from-google-for-san-diego/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 16:58:50 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Reviews of Products and Business]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=352</guid>
		<description><![CDATA[Google is trying an experiment in simplifying how local businesses can use Adwords in San Diego and San Francisco. The big difference is instead of doing a key word auction they get a flat rate for their advertising on Google. The other big feature is that Google is also making available linking a phone # <a href='http://edcallender.com/2009/10/09/new-flat-adwords-from-google-for-san-diego/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop Others from Editing your Business on Google</title>
		<link>http://edcallender.com/2009/10/01/stop-others-from-editing-your-business-on-google/</link>
		<comments>http://edcallender.com/2009/10/01/stop-others-from-editing-your-business-on-google/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:38:33 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[Business Identity Theft]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Google Place Pages]]></category>
		<category><![CDATA[local business listing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=339</guid>
		<description><![CDATA[Yesterday Google announced a new service called Place Pages.  This is an evolution of Google&#8217;s efforts for creating Business Listing for all businesses with a physical address. One of the changes is that unlike the local business listing where information is collected by Google&#8217;s search engine, anyone can edit the info until the business owner <a href='http://edcallender.com/2009/10/01/stop-others-from-editing-your-business-on-google/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Google Places]]></series:name>
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		<item>
		<title>Restaurants bringing New Customer from the Freeway</title>
		<link>http://edcallender.com/2009/09/18/restaurants-bringing-new-customer-from-the-freeway/</link>
		<comments>http://edcallender.com/2009/09/18/restaurants-bringing-new-customer-from-the-freeway/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:33:08 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[All Categories]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Internet Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Restaurant]]></category>
		<category><![CDATA[Restaurant Promotion]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iphone application]]></category>
		<category><![CDATA[local business listing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=305</guid>
		<description><![CDATA[I continue to find new value in Google&#8217;s Local Business Listing.  I work with several restaurants and it is clear that restaurants are on the forefront of leveraging Web 2.0 technologies.  The most recent data point is that two  restaurants (Miles away from freeway off ramps) I support are finding drivers with web based GPS <a href='http://edcallender.com/2009/09/18/restaurants-bringing-new-customer-from-the-freeway/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making it Easy for Customers to Review your Business</title>
		<link>http://edcallender.com/2009/06/05/making-it-easy-for-customers-to-review-your-business/</link>
		<comments>http://edcallender.com/2009/06/05/making-it-easy-for-customers-to-review-your-business/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 13:09:00 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Reviews of Products and Business]]></category>
		<category><![CDATA[Internet reviews]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=35</guid>
		<description><![CDATA[As small business owners become aware of all the information about their enterprise they can find both good and bad news. They are irritated that somewhere there is information about their sales revenue, who owns their business or other things that they view as company only information. Google local is an amazing tool for promoting <a href='http://edcallender.com/2009/06/05/making-it-easy-for-customers-to-review-your-business/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting above the Crowd of Interior Designers on Google Local Search</title>
		<link>http://edcallender.com/2009/05/27/getting-above-the-crowd-of-interior-designers-on-google-local-search/</link>
		<comments>http://edcallender.com/2009/05/27/getting-above-the-crowd-of-interior-designers-on-google-local-search/#comments</comments>
		<pubDate>Wed, 27 May 2009 12:22:00 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=33</guid>
		<description><![CDATA[Ten Days ago, Karen T. called me asking if I could help her with marketing her Interior Design company, Beyond Words Design. She worked with Mechele from San Diego Kravet and Mechele referred Karen to me. We agreed that as a local business getting on the first page of Googles Local Search was job #1. <a href='http://edcallender.com/2009/05/27/getting-above-the-crowd-of-interior-designers-on-google-local-search/'>[...]</a>]]></description>
		<wfw:commentRss>http://edcallender.com/2009/05/27/getting-above-the-crowd-of-interior-designers-on-google-local-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good or Bad &#8211; Reviews are Important</title>
		<link>http://edcallender.com/2009/05/11/good-or-bad-reviews-are-important/</link>
		<comments>http://edcallender.com/2009/05/11/good-or-bad-reviews-are-important/#comments</comments>
		<pubDate>Mon, 11 May 2009 16:28:00 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Featured Topics]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Reviews of Products and Business]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=32</guid>
		<description><![CDATA[Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative <a href='http://edcallender.com/2009/05/11/good-or-bad-reviews-are-important/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search Listing Continues to Grow in Importance</title>
		<link>http://edcallender.com/2009/04/27/local-search-listing-continues-to-grow-in-importance/</link>
		<comments>http://edcallender.com/2009/04/27/local-search-listing-continues-to-grow-in-importance/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 02:19:00 +0000</pubDate>
		<dc:creator>Dave Callender</dc:creator>
				<category><![CDATA[Featured Topics]]></category>
		<category><![CDATA[Google Tools]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[local business listing]]></category>

		<guid isPermaLink="false">http://edcallender.com/?p=30</guid>
		<description><![CDATA[In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.]]></description>
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		<slash:comments>0</slash:comments>
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