Google Tags plus First Page equals New Customers
At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value. Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life [...]
Save Money – Evaluate your Yellow Pages Investment
In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
Online Reviews, Powerful Advertising
Many established business do great work, have excellent customer service and have NO REVIEWS on Google or Yahoo. I am not surprised by this. Are you? What I find surprising is that more companies are not making an effort to get their customers to review their business on the Internet. Positive Reviews have a direct [...]
Rank your Internet Advantage -Free Analysis
The first step of any Internet effort is understanding where you stack up. Let me provide you an analysis of your Internet Presence. If you are considering starting or have been using Social Media already my FREE analysis can set you in the right direction or give you a second opinion. The “Tune-Up” includes: Review [...]
For a $295.00 onetime cost, we will provide a business: • A professional Local Business Identity on Google • Free Web/Blog site that you can maintain • Monthly reports of activity of who, what and where customers are finding you on the Internet
Our goal is to help you and your staff create your own Guerilla Marketing, but many small business people do not have the time to maintain their own effort. For those needs, we design and maintain a monthly effort that can be composed of activities such as: The coordination of In-Store with Internet promotion Outbound [...]
Good or Bad – Reviews are Important
Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]
Local Search Listing Continues to Grow in Importance
In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.
Has your Business Identity been Stolen from You?
First, everything else being equal, most people want to do business with a local company. They know it is good for their community and it just feels more comfortable. On the Internet even Google recognizes this and has placed Google Local Search prominently on the key first page of any appropriate search of products or [...]
Growing Your Business – Case Study
Results: The client’s industry (U.S. Specialty Retailing) saw sales drop 13% for Q4’08 and looks to be down ~20% for Q1’09. In this down market, working with me, my client sales: Grew 14% Q4’08 over Q’407 Were up 5% Q1’09 over Q1’08 Background: Specialty retailer with one location, that has been in business for over [...]
At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value. Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life [...]
Millions of people use Google every day to find places in the real world. Local businesses can claim or create their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. Google has changed [...]
I like what I am seeing. Below is the overview Google Voice Basics: About Google Voice Google Voice gives you one number for all your phones — a phone number that is tied to you, not to a device or a location. Use Google Voice to simplify the way you use phones, make using voicemail [...]
Google is trying an experiment in simplifying how local businesses can use Adwords in San Diego and San Francisco. The big difference is instead of doing a key word auction they get a flat rate for their advertising on Google. The other big feature is that Google is also making available linking a phone # [...]
Yesterday Google announced a new service called Place Pages. This is an evolution of Google’s efforts for creating Business Listing for all businesses with a physical address. One of the changes is that unlike the local business listing where information is collected by Google’s search engine, anyone can edit the info until the business owner [...]
I continue to find new value in Google’s Local Business Listing. I work with several restaurants and it is clear that restaurants are on the forefront of leveraging Web 2.0 technologies. The most recent data point is that two restaurants (Miles away from freeway off ramps) I support are finding drivers with web based GPS [...]
As small business owners become aware of all the information about their enterprise they can find both good and bad news. They are irritated that somewhere there is information about their sales revenue, who owns their business or other things that they view as company only information. Google local is an amazing tool for promoting [...]
Ten Days ago, Karen T. called me asking if I could help her with marketing her Interior Design company, Beyond Words Design. She worked with Mechele from San Diego Kravet and Mechele referred Karen to me. We agreed that as a local business getting on the first page of Googles Local Search was job #1. [...]
Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]
In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.
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