The greatest asset for a business’s Local Business Listing is favorable reviews placed on the listing by satisfied customers. New customers seeing a poor review rating can drive customers to pass you by and contact your competitors. Hopefully this will be a short term problem, but you should check your business listing on Google Places. [...]
After Yelp walked away from a $500M offer from Google, Yelp reviews which were a prime source of reviews placed on Google’s local business listings (Now called Google Places), were removed. Yelp reviews were still indexed by Google and would come up on searches, but were not integrated into a individual business Google Place. Since [...]
Millions of people use Google every day to find places in the real world. Local businesses can claim or create their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. Google has changed [...]
Google’s local search algorithm can be reduced to the following equation: Ranking = Location + Information + Corroboration + Input + X Understanding these variables is a critical part of successfully marketing your business online. Small Local Businesses have just two meaningful representations in the local search space: a website and a business listing or [...]
Watch the video below. It is a speed race of various websites uploading their home page. Play it again, see which sites fully load in 7 or less seconds, and the example websites that loads in more than 7 seconds (La Costa Upholstery, Facebook, CNN, ESPN) will probably be negatively impacted. Why Does Upload Speed [...]
There was a nice article in Advertising Age this week discussing ” The State of Search Marketing“. The article continues to remind businesses that are looking to Search to build their business they need to optimize their presence beyond Google. Microsoft announced a deal with Yahoo in which Bing would power the portal’s search for [...]
I like what I am seeing. Below is the overview Google Voice Basics: About Google Voice Google Voice gives you one number for all your phones — a phone number that is tied to you, not to a device or a location. Use Google Voice to simplify the way you use phones, make using voicemail [...]
