Case Studies » E David Callender Consulting

Google Places Reviews Updated
It may not have happened yet to your businesses’ Google Places, but soon you will be seeing a new look to the review section of Google Places. As with all changes Google, this can be either good or bad news for the local small business. But first below is how it looks: Talking the time [...]
Time for Small Businesses to invest in Facebook?
Every small business should create a Facebook Place, but only places where people meet their friends (ie. Restaurants, Gyms, Events, etc.) should spend the time and effort to maintain the Place page on a real-time basis.
Google Tags plus First Page equals New Customers
At $25.00 per month, paying for Google newest advertising tool Google Tags within Google Places can be a great value. Several of my clients are starting to use Google Tags and seeing results. Last week I posted a description of what is Google Tags, I thought it would be useful to see a real life [...]
Save Money – Evaluate your Yellow Pages Investment
In 2010, the properly informed Yellow Pages customer has all the advantage in negotiating with any of the Yellow Pages Providers. Today advertising in Yellow Pages is only one of many ways new customers can learn about your products and services. You have strong alternatives and Yellow Pages knows it. Yellow Page Providers need your [...]
Online Reviews, Powerful Advertising
This entry is part 2 of 7 in the series Google Places
Many established business do great work, have excellent customer service and have NO REVIEWS on Google or Yahoo. I am not surprised by this. Are you? What I find surprising is that more companies are not making an effort to get their customers to review their business on the Internet. Positive Reviews have a direct [...]
Rank your Internet Advantage -Free Analysis
The first step of any Internet effort is understanding where you stack up. Let me provide you an analysis of your Internet Presence. If you are considering starting or have been using Social Media already my FREE analysis can set you in the right direction or give you a second opinion. The “Tune-Up” includes: Review [...]
Business Listing Development
For a $295.00 onetime cost, we will provide a business: • A professional Local Business Identity on Google • Free Web/Blog site that you can maintain • Monthly reports of activity of who, what and where customers are finding you on the Internet
Fixed Cost Guerilla Marketing
Our goal is to help you and your staff create your own Guerilla Marketing, but many small business people do not have the time to maintain their own effort. For those needs, we design and maintain a monthly effort that can be composed of activities such as: The coordination of In-Store with Internet promotion Outbound [...]
Good or Bad – Reviews are Important
Reviews are one of the most important ways to insure that your Local Search Listing is on the first page of Internet Searches. Jeff Saxon does a nice job of showing that there is not much you can do to control the negative reviews that may occur. You Can’t Edit Your Way Out of Negative [...]
Local Search Listing Continues to Grow in Importance
In the U.S. at the end of 2007 there are well over 10 billion unique searches done each month. Of those searches 4 billion have Local intent (42% increase from 2006). Out of all local business searches, 86% of Internet users follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.