Comments on: Save Money – Evaluate your Yellow Pages Investment http://edcallender.com/2010/06/27/save-money-evaluate-your-yellow-pages-investment/ The Small Business Advantage of leveraging the Internet Fri, 18 Nov 2011 17:45:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dan Fuller http://edcallender.com/2010/06/27/save-money-evaluate-your-yellow-pages-investment/comment-page-1/#comment-98 Dan Fuller Mon, 28 Jun 2010 17:53:04 +0000 http://edcallender.com/?p=1034#comment-98 Dave – Nice article. I worked in the Yellow Pages industry for 10 years as an account manager for the two top yellow page publishers in this country. Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive. AT&T has been on a campaign to eliminate the printed white pages in as many markets as they can, offering them on request only. As few as 1% of customers bother to request a copy, according to news reports. But of course, they are keeping the yellow pages. The directories don't exist to benefit small business. They exist to make money for their publisher. Keep spreading the word. Local Search is King Dave – Nice article.

I worked in the Yellow Pages industry for 10 years as an account manager for the two top yellow page publishers in this country. Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive.

AT&T has been on a campaign to eliminate the printed white pages in as many markets as they can, offering them on request only. As few as 1% of customers bother to request a copy, according to news reports. But of course, they are keeping the yellow pages. The directories don’t exist to benefit small business. They exist to make money for their publisher.

Keep spreading the word. Local Search is King

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