May 052010

Email Marketing First!

Building a relationship with your customers, so they come to know, like and trust you is the best way to keep them returning to your business. Today social media is all the rage for keeping in touch with your customers. If you are not Blogging, Twittering or posting on Facebook you feel like you are missing the boat.

But don’t forget Email Marketing. Emails are a cost effective way to keep you at the top of customer minds when they are thinking about buying the products or services you offer.

If you have not been collecting emails of your customers, start today. You will be surprised how quickly you can build a large list of customer emails. So how do you collect email addresses?

#1 Way – Ask for them
Just like Internet Reviews, you need to ask for emails from your customers. Many businesses get stuck on the first step, collecting customer email addresses. You need to slip it into the normal business transaction that occurs and give your customers a reason to provide you their email. Reasons to ask for email addresses can be as simple as:

  • To send them information, invoices, etc
  • To remind customers of appointment
  • To inform a customer when service is complete
  • To inform customers of your next sale
  • To sign up for loyalty programs
  • To know about upcoming events

Other Ways of collecting email addresses….
Comment and Survey Cards can be one of the easiest way to collect email addresses from your customers. Along with emails this can provide valuable information about your customers.

Automated email marketing on your website. Many email marketing services provide tools that integrate with your website. The key is you need to provide your prospective customer with a reason to give you their email. The best reason is create information that your customer would be interested in and only provide it after they have submitted a request.

Email Marketing – A Simple Solution To Changing Your Customer’s Buying Habits

Combined with an absolutely irresistible offer, Email marketing can be one of the easiest and fastest ways to get customers to change their buying habits, and entice them to shop with you. Once they are your customer, you need to keep them shopping with you by building a relationship with them so they come to know, like and trust you, or they’ll go to the next business that makes them a great offer.

Once you have attracted those new customers, make sure you do everything you can to enroll them into some sort of VIP program or frequent buyers club. Send them regular ‘Client Only’ offers and special deals to keep them loyal, and you’ll increase your sales while making your relationship stronger.

Direct Email Marketing Process

Direct Email Marketing Process

You can create a highly automated follow up system that constantly reminds your customers about you, and keeps you at the top of their minds when they are thinking about buying any of the products or services you offer. Email Marketing should be part of your overall marketing plan. With the proper email tools & services it takes very little time & money to get a robust, monthly, mass email marketing program implemented.

A proper Email program will increase your customer retention rates, and you will see your profits soar.

It’s Your Turn: How do you get customer emails?  What’s am I missing here?  Please leave your comments below.

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  • Princess

    dave rocks!