There was a nice article in Advertising Age this week discussing ” The State of Search Marketing“. The article continues to remind businesses that are looking to Search to build their business they need to optimize their presence beyond Google.
Microsoft announced a deal with Yahoo in which Bing would power the portal’s search for the next decade. Consumers could still perform searches at yahoo.com, but Microsoft would provide the results and the automated buying platform for advertisers. Yahoo would provide the worldwide relationship sales force for both companies’ premium search advertisers.
The move, meant to challenge the industry giant by consolidating about 26% of search share to Google’s 65%, is currently in regulatory review and is expected to be implemented next year.
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