Oct 062009

Today there was a nice article about people using smart phones and integrating local content with the GPS abilities of cell phones. Start looking for Augmented Reality” as a new buzz phrase.

My key point is that all these applications are going to use content that is already developed by Google Local Business or similar content from Yahoo, MSN, etc….

In the article they highlight an application from Layar :

One company working to make this happen is Amsterdam-based Layar, which recently released an augmented-reality browser by the same name for Android phones. Layar lets you search for things on Google but delivers the results based on your location, which it determines from the GPS readout. So you can search for, say, a bike shop or a pet store close to where you happen to be.

Using data sets like Google's Local Search

As you can see above Layar is using data sets like Google Local Search for their application

Love them or hate them Yelp (Review Service) is going all out for the iPhone crowd:

For a year, Yelp, a Web site with business reviews written by customers, had an iPhone app that used the device’s GPS and wireless Internet connectivity to deliver local search results. But when the iPhone got a compass, bloggers wondered whether Yelp would go further and make its app overlay information onto a real-time view of the world. After noticing the speculation, Yelp quietly created such an app this summer, spokesman Vince Sollitto said.

The augmented-reality program, known as Monocle, was built for Yelp by an industrious intern and originally hidden in Yelp’s app. (It was activated if you shook the iPhone three times.) Monocle is a formal feature that combines the iPhone’s camera view with tiny tags indicating the names, distances and user ratings of proximate bars, restaurants and more. Poke a floating tag on the screen with your finger and up pops detailed information about the business.

All business need to get their best reputation they can out on services like Yelp ASAP.

Click here for the article in the San Diego Union-Tribune

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