As you know, I am a huge advocate of internet marking and as of August, Kelsey Group and Constat say that Small Business (SBMs) use more online advertising than traditional media advertising. Their report “Local Commerce Monitor Wave XIII,” states 77 percent of U.S. SMBs are using online for advertising.
The Local Commerce Monitor study also revealed a decrease in overall ad spending by SMBs, owing to unfavorable economic conditions and the long-term substitution of traditional media with lower-cost digital/online media. SMBs decreased spending on advertising and promotion by 23.5 percent, from $2,734 annually (reported in August 2008) to $2,092 annually (reported in August 2009). In spite of the overall decrease in spending on advertising and promotion over the past 12 months, on average, SMBs increased spending on Web sites and profile pages by 26.8 percent, from $608 in 2008 to $769 in 2009.
With Guerrilla Marketing and a focus on online advertising you can reduce your spending and get more new customers.