If your products or services are of interest to women with children at home engage them on online social networks.
Retail Advertising and Marketing Association says that Moms are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively), according to the survey conducted by BigResearch. In addition, 15.3% maintain their own blog.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA, a division of the National Retail Federation. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
On a scale of one to five, when asked what types of promotions most influence their purchases, product samples in the store (3.8), product samples delivered to home (3.6), loyalty cards (3.5), and special displays (3.4) rank as favorites.
Nine out of ten (93.6%) mothers regularly or occasionally seek the advice of others before buying a service or product, according to the survey. And 97.2% said they give advice to others about those products or services they purchased.
This points out again how key internet reviews are for bringing customers into your business.