It takes time, and you need to give your customers a reason to give you their emails, but every business should be building up your customer email data base. If you have not been acquiring your current customers email addresses, there is no better time than now to start. You need two things to get started. Any easy why for you to input and access the customer information from your point of sales system and the bigger task of giving your customers a reason to provide you their email addresses in the first place.
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Click here to find out more about giving customers reasons to provide their email addresses
Creating HTML newsletters & emails should always be created to communicate with your customers. They are a greater effort and should be sent from a provider that can track clicks to understand customer interests and effectiveness. Keep your newsletters interesting, short as possible and deliver greater content on your website. HTML communication should always drive customers to your website.
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