Another blow to the Sunday newspaper.
Here in San Diego Rubios Fesh Mex is working with Yowza, A new iPhone app that is a substitue to paper coupons.
Rather than fooling with a stack of coupons at checkout, those with an iPhone (or iTouch) simply show a digital coupon and the savings is automatically deducted from the purchase price.
Retailers that have already signed with Yowza!! include Sears, McDonald’s, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Sports Authority, Rubio’s Fresh Mexican Grill, Pier 1 Imports, REI, Saks Fifth Avenue, Regency Shopping Centers, California Pizza Kitchen, American Golf Corporation, Cavallo Point Lodge, Marmalade CafÃ©, Traditional Jewelers, American Car Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group, Cheeseburger Restaurants, Kiehl’s, Midway Car Rental, Santana Row Shopping Center, Seaton, Jill Roberts and many others.
Two forces are driving mobile coupons, said Greg Hallinan, chief marketing officer with Verve Wireless in Encinitas, which works with newspapers, TV and radio stations on wireless services, including The San Diego Union-Tribune and the company’s Web site, SignonSanDiego.com.
“One, coupons are back in vogue in the midst of the recession,” Hallinan said.
And two, faster cellular networks have boosted what can be delivered to a wireless phone.
“Consumers see these phones as more like a personal information device that’s not just for making voice calls,” he said.
Use of electronic discounts and coupons more than doubled in the first half of 2009 compared with the same period last year as overall coupon use rose 23 percent, according to coupon-processing company Inmar Inc. Electronic coupons now account for more than 3 percent of all coupons used, up from roughly 2 percent in 2008.