Jun 052009

Microsoft continues to lag behind Google and Yahoo in the Search Market. Their newest product Bing was launched last week. Like Google and Yahoo, Bing emphasis the local content of its search ability

Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Bing Summit in Carlsbad, CA last week. It was an introduction to Bing. The main reason I am highlighting this discussion is that Nadella explains that people engage in long search sessions when making purchase decisions. Almost 50% of time spent searching is spent during sessions longer than 30 minutes.
The slide shows 66% of people are using search more frequently as a decision-making tool; and in their strategic verticals:

  • 75% product purchases
  • 62% Local activity
  • 45% Flight or hotel
  • 43% Healthcare

It just keeps getting better for local business on the internet

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