The single most powerful form of communications is word of mouth.
The Corporate Culture Customer Trust Index 2006 showed that comments from trusted acquaintances topped the poll of trusted channels of communications.
In simple terms, successful businesses continue to strive to make the customer experience memorable so that each customer becomes your advocate. The more advocates you have, the better your business will become.
Social Networking is one of the strongest tool for small business to keep in contact with their advocates and compete in today’s down market.