Blogs are the way to go! It is a great way to start building a strong online presence without spending a lot of money and hassling with web designers. You can easily add new content. Search engines (like Google & Yahoo) love them. And if done right, customers love to read them.
For those of you who may not know what a blog is, it’s short for web log, and is a frequently updated website consisting of blog posts, or entries (more often than not, dated entries) that are arranged in reverse chronological order. So when a reader comes to your blog, they see your most recent article or post first.
The advantage of a blog is that blogs allows you to post written text, audio and video and have it online within minutes, unlike traditional static websites which can take hours to update and cost you each time – unless you’re familiar with building or editing web sites.
As you can see, I like blogs as the center of a new marketing effort instead of websites, but it is not just an apples/oranges decision, and it’s not just about which is easier to manage. It’s about which web you want to invest in:
- the current brochureware web, which gives you a static place to refer people to for information about business; or
- the social web, the thing the web is becoming, which has built in feedback loops and a referral system that can dramatically build awareness for your products & services.
Right now, I am a big fan of using blogger.com from Google. Along with it being a Free blog, using the business tools that Google has in conjunction with your blog can quickly provide you with a strong professional marketing effort on the web for little money.