Increasing the internet ranking of La Costa Upholstery
Helping small businesses increase their web presence is a key value E. David Callender Consulting provides. I wanted to provide a case study of La Costa Upholstery, a small business in San Diego to show how any local small business can gain value by making a small effort every week.
The first step was revamping their website. The original website described La Costa Upholstery background and not was the value potential customers could gain by re upholstering their furniture. On the technical side the old website lacked basic on page search optimization: Little key word content, missing keywords in the title of the homepage), no meta tags (keywords) or meta descriptions. We chose to use WordPress as the framework of the site development and optimizing their website for the key phrases “Upholstery Repair and Upholstery Fabric“ within the geographic area of San Diego and more specifically the cities of Encinitas and Carlsbad.
The first effort for the development of the website was to created content that would both be of value for potential customers and would show search engines like Google and Bing that this website was about “Upholstery Repair and Upholstery Fabric. “ We chose to present information about the title “When is it time for Upholstery Repair?).
This content was placed in two locations of the website; the homepage and a blog post within the website. This allowed the viewer to get a quick understanding of La Costa Upholstery on the homepage and if they are interested to click on a hyper link to the blog post to get more information. From a on page search optimization point of view, having a homepage that is targeted to the key phrases and create “a deep link” within the website that will help with the ranking of the website in the future as we expand the content of the website.
The obvious goal of this project is to bring more customers to La Costa Upholstery. This will be done with standard Search Engine Optimization including:
- Increasing the ranking of La Costa Upholstery’s Local Search listing
- Link building
- Social Media development
- Use of Pay Per Click advertising
So as we move forward I will be tracking status of their:
- Present ranking for both local placing listing and web page ranking (1st page for both is goal)
- How much effort we expended by both E. David Consulting and the client
- Website’s traffic
- New customers contacting and coming into their business
If you have not already figured out, the other use of this blog post on my site is to create a directed link to La Costa Upholstery with the key words of interest. We will have to see if the gods at Google and Bing think that my blog post and the links I placed within the article are worthy of indexing and increasing the rank of the best Upholstery Shop near Encinitas CA.